1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I was most surprised by when he said that companies are constantly searching for the next new big product to be able to one-up their competition. I believe this is contradictory to Porter's approach as there is always new stuff out there. Porter focuses on taking what's been made or can be made and trying to improve on that rather than engineering the next new technological break through that may or may not work out.
2) Identify at least one part of the reading that was confusing to you.
I am confused as to how to apply Porter's Five Forces Model to any organization.
3) If you were able to ask two questions to the author, what would you ask? Why?
-Where is the customer in the five forces model? Products and services should always cater to the customer but the five forces model proposes that customers have bargaining power which detracts from its competitive advantage.
-Should I look to diversify away from this product-market? I would ask this because new competitors are able to enter the market with much lower factor costs.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I disagree with the idea that big customers are seen as a negative force because of their enhanced bargaining power. Catering to the customers wants and preferences should always be the primary focus as the consumer fuels the business behind the organization.
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