1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I was surprised to read that Facebook was valued the same as Amazon. I would've guessed Amazon would've had significant more worth due to its large market scale and quick and on-time delivery service.
2) Identify at least one part of the reading that was confusing to you.
I was confused about the discussion on the valuation methods and the use of adjusted tangible assets (balance sheet values), price/earnings (multiple earnings value), and discounted future earnings as the principle measured used in current business valuations.
3) If you were able to ask two questions to the author, what would you ask? Why?
- How would you go about valuing a business based on start-up costs, accuracy of projections, and degree of control?
- What method would you primarily use in valuing a business?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
No I didn't find anything that the author was wrong about. I thought this was a very interesting chapter.
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